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RED Shield Protection – Adding Protection
RED Shield Protection, a division of RED Auto Companies, was founded by Elijah Norton in 2011 as an insurance company dealing directly with consumers to provide extended maintenance coverage on vehicles. As the company grew, Norton recognized that most of the maintenance contracts written by competing companies providing this service were poorly written, inefficient and not customer friendly.
When RED Shield Protection moved its operations from Overland Park, KS to Phoenix, AZ in 2015, Elijah Norton expanded the company by adding a call center for processing claims in Orange County, CA and continued to develop a more customer centered approach to writing contracts, handling claims and adding new services.
Customer service representatives training stresses providing exceptional service for customers filing claims. The claims filing process was also simplified to smooth out the time between filing a claim for a customer and the customer getting his repaired vehicle back. RED Shield Protection deals directly with the facility repairing the covered vehicle.
RED Shield Protection offers a wide variety of protection packages and ancillary products, each tailored to a customer’s individual needs. The focus of the company’s coverage is automobiles, motorsport vehicles — which includes motorcycles, snowmobiles, and watersports vehicles – and there are three programs:
The RED Shield Select program provides coverage for new and used autos, cycles and campers for up to 80,000 miles and 12 to 72 months. This option can also be extended to up to 100K miles. Coverage includes up to $125,000 or the actual value of the covered vehicle.
RED Shield Guard covers a vehicle for 1 to 5 years and up to 100K miles.
RED Shield Essentials is a short-term program that provides coverage for 3, 6 and 9 months and has a $12,500 protection limit.
All three RED Shield automobile coverage packages in include “on demand” tower service to a repair facility of the owner’s choice and a rental car while the repairs are made.
RED Shield Sport covers motorsports products — cycles (including scooters), ATVs snowmobiles and watersports craft. The program has two levels of coverage, Premier and Premium.
Motor homes and travel trailers are protected under RED Shield Rec. Like RED Shield Sport, there are two levels of coverage, Premier and Premium.
The company also has a group of unique ancillary products. Car owners can select additional coverage options that include protection for theft and etch, tire and wheel and identity theft. Motorsports products include the same options plus key/remote protection.
RED Shield Protection notes that 80% of customers protected by the company’s products need to use the coverage at some point. The coverage takes care of expensive repairs, especially repairs that are either uncovered under the original warranty or that happen after the original warranty expires. RED Shield Protection believes that, “A protection plan is the 2nd part of the equation for having full protection on your vehicle, motorcycle, craft or RV.” It makes sense.
RED Shield Protection is an innovative, consumer focused and fully insured vehicle service contract insurer based is Phoenix, AZ that provides extended maintenance contracts for automobiles, motorsport vehicles and RVs.
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