2020 has been a difficult year for auto sales, but Chevrolet has managed to remain firmly in the top ten best selling list for the USA, echoing its 2019 performance. Once again, the Silverado and the Equinox are the two most popular Chevy models as confirmed by Chevy dealers in CT as well as nationwide sales figures from auto industry bodies. What’s the Chevy secret to this success? We take a closer look at the reasons why this iconic brand continues to hit the sweet spot with consumers.
A Reputation that’s Hard to Beat
It takes time to build a solid reputation in the auto industry. While new kids on the block like Tesla may excite interest with their technologically-oriented gadgetry, they aren’t yet making sales to match the hype. Meanwhile, Chevy, with more than a century of auto manufacturing behind it, has earned consumer trust and with it, brand loyalty.
But despite its long-standing and well-deserved reputation as one of the finest US car brands, Chevy isn’t resting on its laurels. Consumer needs change over time, and what was luxury 5 years ago is expected as standard today. And who doesn’t like a few unique features in a new car? Chevy keeps it’s finger on the pulse of consumer aspirations, winning design wards and exciting motorists’ interest with multiple high-tech features.
Safety Features Offer Extra Motivation for Buyers
From light dents to tragic collisions, motoring can be a hazardous business for drivers and their families. Apart from the design flaws such as those that gave brands like Hyandai and Kia a recent reputation for catching fire, driver error is the primary cause of motor vehicle disasters. And every motorist, somewhere in the back of their minds, knows that everybody makes mistakes sooner or later.
Tech-assisted safety features like blind zone alerts, lane-keeping systems, and forward collision alert systems could avert fatalities, and family decision-makers rate safety as being among the top criteria they keep in mind when choosing a news car. Cheverloet’s safety ratings are among the best in the country, with many other popular brands falling short of Cheverlet’s dedication to designing and producing some of the safest cars on the road.
Accessible Pricing
With models to suit just about every preference, beautiful finishes, and high-tech gadgets, Chevvies nonetheless offer affordability to the average working-class family. This extends beyond the purchase price and on to the maintenance costs implicit in any vehicle purchase.
Getting a Chevy and keeping it on the road doesn’t require deep pockets making Chevrolet a practical and cost-effective choice for the average family. They’re durable vehicles that offer practicality and safety along with great looks and all the electronic gadgetry modern consumers want. No wonder this brand continues to be an all-American favorite among those considering a new car purchase.
Coming Soon: The 2021 Chevy Traverse
The 2021 Chevy Traverse won’t be the completely redesigned model that Chevy was initially planning, but should nevertheless include a few updates that will please consumers. Safety features have been upgraded, and the headlamp and indicator system has been redesigned. It’s basically a minor update to the current model, but with a release planned for late 2020, it should be worth waiting for.
And, since Chevy keeps moving with the times, we can expect more improvements across its models in the very new future. Apart from their affordability, Chevy vehicles just keep getting better, and that may be among the primary reasons why this brand remains evergreen.
Facebook Comments